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Demographic Targeting: New Feature Offered Through Google AdWords
Last Friday,Google announced a new feature for AdWords advertisers utilizing content networks and media placements—demographic bidding. This could potentially be a great asset for all advertisers,...
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TOTW: Audit your Media Buy Placements
Perhaps it was Capella University’s intention to target the demographic of the Awkward Family Photo website, but I doubt they would enjoy seeing their lovely banners next to such “awkward” content. It...
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Adventures in Ad Serving
As we here at Location3 ramp up into an increased role in our client’s online media buying campaigns, we have been seeking an ad serving partner to suit our needs. I spent a few weeks last month wading...
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Display Impact on Search
According to various studies, time and time again we continue to see a correlation between display advertising and search lift. Depending on the studies and verticals, lifts have been recorded...
View ArticleDisplay Retargeting 101
Simply put, display retargeting allows advertisers to reach users at the bottom of the sales funnel who are interested in a company’s products or services. An added benefit of utilizing retargeting in...
View Article64% of all Display ads are not actually seen!
I attended a great webinar the other day held by attributionmodeling.com and C3 Metrics. Some really insightful information from studies they have run: 37% of brand term conversions get credit from...
View ArticleGoogle’s Brand Activate Initiative: Bringing Measurement to Display Branding...
Part of Google’s ongoing initiatives in display is to address the challenges advertisers face as they begin to shift offline budgets online. Traditionally, display advertisers have focused on...
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Lift, Lift and More Lift: A/B Testing to Measure Display’s Impact
Research by Forrester released early in October indicates that display advertising spend will grow 17% annually from 2012 to 2017. As display continues to grow, so does advertisers’ needs to measure...
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